Blogging can be a time consuming process that not many people will appreciate until they have attempted to run a blog themselves.
The internet is scattered with blogs that have not been updated since 5 years ago or blogs with only 4 articles in them that have been online for over a year.
These sorts of blogs are not an indication that the writer of the blog only puts out brilliant content and he is waiting sometime before he puts out his next brilliant blog article.
Basically giving the impression he would rather put out quality content than put out rubbish content and that is why his blog has so little content over the years.
No these sorts of blogs are an indication of a blog that was started and then given up on because the person or business that was maintaining the blog could not be bothered to continue maintaining the blog.
In my opinion a blog with only 4 articles in it written over a 2 year period is worse than no blog at all. It is much better to visit the website without a blog then to visit a website with a blog with so few articles in it over a rather large time period.
Blogging is a persistent activity that requires commitment, whether that commitment is 1 blog article a week or 1 article a month does not matter. It is the persistence that is nessacary.
Before starting a blog you need to ask yourself is this something I can dedicate a number of hours per week or month to. A lot of people believe they can to begin with but as can be seen from a lot of blogs on the internet this is not the case.
Their blog quickly becomes something that gets put on the back burner never to be touched by themselves again.
So how is a blog an indication of company effort?
Well let us start by mentioning that a blog has a value in its own right, it is an indication that a person or company is willing to invest a level of effort each week or month over a large period of time. Thinking up content and writing the content every single week takes time.
Much more effort and time than most people are willing to give it credit for.
Some people or companies will say “Yea we tried blogging once but it did not return the level of effort we put into it so we stopped doing it”.
Most likely this company only wrote less than 10 blog posts and then gave up. Basically it is just an excuse because they did not have the persistance to keep blogging.
Now a person or company might say something to the effect of …
“We invest our time and energy into other areas of our business rather than our personal / company blog”
Ok standard customer work does not count and if that is the case then let me see some evidence of that and show me how it is a persistant effort because I normally find that people / companies stating this use it as an excuse.
The reality is normally the person / company invests no effort in a blog or in any other area of their business. It is not that they are doing something great other than a blog but more like they are just doing nothing at all.
Rubbish vs not rubbish blog content …
People have different opinions about what constituents rubbish content or not rubbish content. Many people out there probably think I post rubbish content.
I mean I am just 1 guy at the end of the day I am not the CEO of a huge company so how can I talk about these topics? Whatever I write is bound to be wrong and rubbish right?
Well in my opinion, no not exactly. I will explain my opinion on what is rubbish content vs not rubbish content …
Rubbish or playing it safe content …
Generic blog articles or tutorials that have already been discussed a thousand times on the internet and the article written in question is pretty much just a duplicate of what is already out there.
This I call playing it safe content. It could be a “HTML tutorial” or “SEO best practices” with no opinions or discussion added other than what is generally considered “generic”.
Not rubbish content …
Blog articles or tutorials that have the persons opinions and personal experience added to them.
This could also be a “HTML tutorial” or “SEO best practices” article but the difference is the person has included personal opinions and experience.
Alternatively it could be a post related to what is happening in your business personally.
For example the “SEO best practices” article …
“To implement SEO best practices do this and do that etc. Mark Zuckerberg achieved a 5% growth in his online traffic due to implementing these practices.”
Nothing further said. Now a none rubbish “SEO best practices” article would go as follows …
“To implement SEO best practices do this and do that etc. However I will warn you to do A like this because I tried doing A the generic way and it did not return good results so by doing A like this it doubled the traffic I gained from that point. I achieved overall a 10% growth over this period of time by implementing these practices. Here are some charts and statistics showing what I did and the results I got personally”
This in my opinion is much better. I want to hear about the methods you used personally in your business, the results you got personally in your business and your personal opinions.
It does not have to be anything shocking or controversial, just some personal information that seperates you from the next blog article.
Who cares if the “big boys” got a 5% growth rate by implementing some practices, most businesses out there will not be on the level of Mark Zuckerburg etc.
Do not be afraid to post about any not so good results you got as well. If you implemented a so called “SEO best practise” method in your business and got no growth despite the implementation then say so.
Maybe you put in “title tags” and nothing happend in terms of your website traffic. Then tell people, tell them what practise you implemented and show the people the non existent results you got from it.
This is useful because it tells people what not to do, maybe the “SEO best practise” advice was a load of rubbish or the people writing the “SEO best practise” article leave out important parts or do not really tell you how to implement the advice properly.
Either way you can say you tried the advice, what you did and the “realistic” / “personal” results you got from it. I could probably right now implement some of this so called “best practise” advice on my own website and achieve nothing from it.
I think a lot of this so called advice out there is non-sense or only works in certain situations.
So that is what I count as non rubbish content …
Personal, realistic content based on personal experience, possibly with statistics to show the evidence. Content with personal opinions. Content based around your business personally.
Rubbish content …
Generic content repeated thousands of times on the internet, duplicate articles, articles out of context for example showing the results what the “big boy” businesses got when most businesses out there are not the “big boys”, results not personal but what some other company got by doing it, experience not personal just copying someone elses experience.
Let me say that if you are a freelancer or business that has a blog with content being published on a reasonable schedule then hats off to you and keep up the effort.