Here are my tips for new or existing freelancers. Looking around the web there are many articles that discuss this theme and they all seem rather identical to each other.
I personally get bored of reading these after a while but I can promise you that even though some of the ideas discussed in this article may be similar to other articles, they are all my personal tips. Each one of these tips is important even if they may seem generic …
Shared office space
Certain situations may happen whilst freelancing when you need the advice of other freelancers. Preferably this would be face to face advice. When working in a shared environment with other freelancers this gives you the opportunity to get the needed advice right at the time you need it.
You may think that having your own private office is better as it avoids interactions with others but this can be a lonely road and getting advice on internet forums or through Skype just does not have the same effect.
Also being around other freelancers can provide a motivational boost to your energy levels as well as providing opportunities you may have missed whilst working in a private office.
Sell yourself as an individual
If you are freelancer then sell yourself as a freelancer. At a certain point in time a client is going to know that you are individual and not a group of people anyway.
A client will wonder where the rest of the company is, at that point you will have to explain that the company consists of just yourself. Save yourself the hassle and just sell yourself as a freelancer.
Agree to a payment schedule with your clients and stick to it. Preferably agree a payment schedule where you are always paid in advance so you are never having to do work that you have not already been paid for.
Charge hourly rates for your work. Quoting for fixed price is always a headache.
Even if you think you have everything covered in your fixed price contract the requirements of the contract can be too subjective and no matter how detailed it appears some of the requirements will always be left open to interpretation i.e. client wants a new kitchen, you build him the kitchen, client actually wants a kitchen with gold work surfaces.
Yes you can argue that you have provided the kitchen thus fulfilling the requirement however the client will also argue that the gold work surfaces came under the “new kitchen” requirement.
Arguments can then happen, clients may threaten legal action, you are a 1 person freelancer against the larger client company. You can take this risk if you want to or you could just save yourself the hassle and charge hourly.
Sustainable hourly rates
You may find that you will not always have a full schedule of work as a freelancer. There are gaps in the work flow and other expenses that need to be accounted for.
Clients will always know someone who can do it cheaper but the bottom line is it does not matter what Bill or Joe next door charges for their freelancing services. Your hourly rates need to be sustainable.
If you do not have sustainable hourly rates then you will not have a business for very long. This business has got to support you if it does not then it will not last.
There is no point in charging cheaper rates to get work if those rates are not going to sustain your business.
Adopting the “hourly rate” idea earlier your contract should be reasonably straightforward, an hour of work done, an hour of work paid.
Charging by the hour takes some of work out of the contracts as you not agreeing to a requirements specification on a feature by feature basis.
Always have a contract though nevertheless, contracts provide help when dealing with client disputes.
Do not just accept any client that wants you to do work for them.
Profile the client …
- What are the clients good and bad points?
- Does the client value your work or see you as a commodity?
- Is the client someone you really want to work with?
Come up with a profile of the clients you want to work with and only or at least mostly only work with those types of clients.
Have a clearly defined process for dealing with clients from on-boarding, design, development, testing, delivery and on-going work.
Every freelancer will have a process of some sort but it is important to get the process defined and written down.
The process is good material to present to clients thus helping with marketing activities. The process is important to you as it improves reliability.
Consider these tips if you are a freelancer or are new to freelancing.