So I read a lot of articles online about “Agency vs freelancer” the subject of the article being from a client point of view which is best to go with in terms of completing a project successfully.
Sometimes I read the article on a general web development article website which is fine. However sometimes I read the article on a web agencies very own website.
I have possibly written similar articles in the past on this website which I have now deleted and let me tell you why in my opinion it is not a good idea for multi-employee agencies to post articles like the above in their blog.
So let us be honest the article is intended to big up the agency whilst making the freelancer look like a bad choice. This is the fundamental intent of the article and that is why it was posted to the blog in the first place.
Whilst on the surface the article seems to do this there is another underlying tone to the article in my opinion which communicates a different message.
The message it communicates is that the agency views the freelancer as the competition. Writing “Agency vs freelancer” or similar as the article the agency has automatically created the freelancer as the competition. This massive, cutting-edge, leading agency views this small, tacky freelancer as the competition?
This is similar to say Rolls Royce viewing themselves in competition with Ford. Ford does not lose any sales to Rolls Royce and Rolls Royce does not lose any sales to Ford, they are at completely different ends of the market.
The article can give an impression that is at odds with the articles intended purpose.
Having said all this I will also say that there is one other area I will mention in relation to articles such as the above.
Many of these articles attempt to portrait that an advantage of going to an agency is that you get a “team” of people working on your project vs the 1 person freelancer working on your project.
The way this is generally written in the article tends to try to give the following impression …
Freelancer hourly rate = £50
Agency hourly rate = £100
Wow, I am getting a full team of people working on my project rather than the 1 person freelancer for only double the price.
Errrrmmm, not quite. You see that is £100 per hour. So for an agency of 8 people that will cost you £800 per hour. The result is more like as follows …
Freelancer hourly rate = £50
8 person agency hourly rate = £800
You are still paying by the hour no matter what way you look at it. You just happen to be paying double per hour in the above example to have 1 person work an hour for you from an agency.
Let us face it, freelancers have contacts as well and I am certain that if you where willing to pay the freelancer £100 an hour it would not be very hard for the freelance to get some external resources into the project himself thus forming a mini-agency.
Infact you could have just given the freelancer the break he needed to expand his business himself into an agency.